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Google Ads targets people actively searching for a product or service, while Facebook Ads targets users based on their interests and behavior, even if they aren’t currently looking for what you offer. Both can be powerful, but Facebook Ads often work better for brand awareness and reaching potential customers before they need you.

Meta (facebook +instagram) Ads are one of the most powerful ways to reach your target audience. In Australia and NZ it reaches around 70% of the population. Unlike Google Ads, where users search for specific keywords, Facebook Ads allows you to target people based on their interests, behaviors, demographics, and past interactions with your business. This helps you reach potential customers before they even start searching.

Many businesses struggle with Facebook Ads due to poor targeting, weak ad creatives, or a lack of proper campaign optimization. If your ads didn’t work before, it’s likely they weren’t set up correctly. With the right strategy, you can generate consistent leads and sales. I ask for just 8 weeks to prove this to you.

Facebook Ads isn’t a “set and forget” platform. Your audience, competition, and Facebook’s algorithm are constantly changing. Ongoing management ensures: • Your budget is being spent effectively • Poor-performing ads are paused or adjusted • New audiences are tested for better performance • Your campaigns are scaling properly to maximize ROI

Facebook optimizes ad delivery to show your ad to the right people at the right time. If you clicked your ad and didn’t see it again, it’s likely because Facebook determined you are not the ideal user to show it to repeatedly. Ads are distributed based on engagement, conversion likelihood, and audience targeting settings.

Google Ads is one of the most effective ways to reach people actively searching for your product or service. Unlike traditional advertising, where you hope to catch someone's attention, Google Ads places your business in front of users at the exact moment they need it. This means higher intent, better conversions, and a strong return on investment when managed correctly.

SEO (Search Engine Optimization) is a long-term strategy focused on improving your website’s visibility in organic search results. It can take months to see results but provides sustainable traffic over time. Google Ads, on the other hand, delivers immediate results by placing your website at the top of search results for targeted keywords. It’s a great way to generate quick leads and sales while you build your organic presence.

If Google Ads didn’t work for you, chances are: • The campaign wasn’t structured correctly • The targeting was too broad or too narrow • The ad copy and landing pages weren’t optimized for conversions • The budget wasn’t allocated properly Google Ads is a powerful tool when set up and managed correctly. If given 8 weeks, we can show you how a well-optimised campaign can drive the right leads for your business.

Google Ads isn’t a "set and forget" system. There are millions of real-time auctions happening every second, and your competitors are constantly adjusting their bids, keywords, and strategies. Ongoing optimization includes: • Refining keywords to improve relevance and reduce wasted spend • Adjusting bids based on performance data • Testing new ad copy and landing pages • Excluding irrelevant search terms • Ensuring your budget is allocated effectively to high-performing campaigns. Even if your ads were performing well last month, changes in competition and Google's algorithm can affect your results. Continuous management ensures your campaigns stay ahead.

Google Ads uses smart bidding and audience targeting to show ads to users who are most likely to convert. Just because you don’t see your ad doesn’t mean it’s not running. Google considers over 100 factors, including: • Your past browsing behavior • Your location and device • Your likelihood to convert Manually searching for your ads can actually harm your campaign because Google may assume you’re not interested (since you don’t click), reducing how often your ad is shown. Instead, I provide detailed reporting to track performance accurately.